What is Primeur?
Primeur is the go-to destination for pre-purchasing premium Australian wines.
Primeur seeks to help wineries by offering a technology solution - providing a safe and secure way wineries can pre-sell their premium wines, receive the necessary funds to keep doing business and not compromise on the quality of
product they’re delivering by being forced to release early to pay necessary bills.
How it
Benefits Consumers
Pre-sale - Guarantee your allocation of Australia's finest wine before it's even been bottled.
Provenance - Receive a certificate of authenticity guaranteeing your wines' origins.
Re-sale - Prior to bottling, you can trade your wine. Future secondary sales of physical wines on the blockchain are also planned.
How it Benefits Wineries
Running a winery is an expensive business. Wineries need to spend large amounts of money making and storing their wine before they can even sell it. Tying up all this working capital often causes financial challenges that can threaten their ongoing livelihood.
Wineries and producers do not receive royalties in the secondary market. Through tokenizing wine, Primeur gives the producer an additional margin on re sale which is unique in the wine industry.
Roadmap
Q4 - 2022 - Set up financial structure of business
Q4 - 2022 - Integrate with Meowcoin blockchain to facilitate pre-sale tokenization
Q1 - 2023 - Engage wineries to launch new vintage on Primeur
Q1 - 2023 - Integrate into WithWine
Q2 - 2023 - Launch first campaigns for premium wine
Lance Eerhard
Advisor
Ben Loiterton
